Marketing Specialist | Careers at Liyatech Solutions
Marketing · Centurion

Marketing Specialist

Join our team as a Microsoft Marketing Specialist and drive multi-channel campaigns across
Microsoft 365 and Azure, creating impactful content, generating qualified leads, and delivering measurable growth in a fast-paced environment.

About the role

Dynamic and results-driven Marketing Specialist with proven expertise in content creation, digital campaign management, and CRM-driven lead generation using Zoho One. Skilled in identifying ideal prospects, launching targeted campaigns, and driving measurable growth through appointment booking and conversion optimization. Combines Microsoft-certified technical proficiency with creative execution to deliver high-impact campaigns aligned with enterprise goals and compliance standards.

Core Competencies

  • Content Creation — Blogs, case studies, infographics; Microsoft brand-aligned messaging
  • Conversion Optimization — Appointment booking & pipeline growth; sales collaboration & client conversion
  • CRM & Lead Generation — Zoho One CRM segmentation & automation; automated follow-ups & lead tracking
  • Digital Campaigns — Multi-channel campaigns (email, social, web); persona mapping & market analysis

Requirements

  • Bachelor's Degree in Marketing / Business IT
  • 5+ years Microsoft Professional Services Marketing experience
  • Experience developing and executing multi-channel marketing campaigns for Microsoft 365, Azure, and related Microsoft solutions
  • Ability to create content including blogs, case studies, infographics, social media posts, and customer success stories
  • Proficiency in Zoho One CRM, including lead management, segmentation, and marketing automation
  • Experience generating qualified leads through targeted marketing campaigns
  • Ability to collaborate with sales teams to support business development, executive appointment setting, and client acquisition
  • Strong market research, competitor analysis, and customer segmentation skills
  • Experience with email marketing automation, nurture campaigns, and social media management
  • Excellent communication and stakeholder management skills

Certifications

  • Microsoft Certified: Solutions Associate – Modern Work
  • Microsoft Certified: Azure Fundamentals (AZ-900)
  • Microsoft Certified: Security, Compliance & Identity (SC-900)
Why join us? Drive multi-channel campaigns across Microsoft 365 and Azure, create impactful content, generate qualified leads, and deliver measurable growth in a fast-paced environment.

Ready to apply?

Send us your CV and a short covering note telling us why you're a good fit for the Marketing Specialist role — we'd love to hear from you.